Success Stories

Augusta Regional Airport In 2004, the Augusta Aviation Commission hired Hall Marketing to increase market share by re-attracting air travelers who were driving to Atlanta and Columbia to take advantage of lower air fares. Hall Marketing launched a series of advertising campaigns targeted at local travelers promoting the Augusta Regional Airport as your convenient hometown airport where the value of the benefits far exceeds the difference in ticket price. This multimedia campaign dramatically contrasted the Nightmare scenario of driving to a distant airport with the ease, convenience and peace-of-mind of flying locally out of AGS. In the first year, enplanments were on the increase. Unfortunately, in 2005, after the loss of Continental Airlines, enplanements began to fall off and continued to decrease until November of 2006 when US Airways lowered its fares to reasonable prices which, in turn, heightened the effectiveness of our selling proposition and a "tipping point" occurred. Local travelers began returning to AGS in record numbers. 2007 was a banner year with an increase in enplanements of 13.5%. And, after mounting various special promotional campaigns for US Airways Express, US Air market share at Augusta Regional Airport increased from 20% in 2004 to 37% in 2007 and up to 44% in 2008.

Busby's Heating & Air Conditioning In 1989, Rick Busby formed an association with Hall Marketing. At the time, Busby's shared a low Top-Of-Mind-Awareness score with dozens of other local heating and air conditioning contractors. Using Rick Busby as spokesperson, Hall Marketing developed a branding campaign positioning Busby's as Your Indoor Comfort Specialist, since 1945 supporting longevity /trust as a primary consumer benefit. We followed with a series of campaigns promoting Many Good Reasons illustrating the benefits of Busby's superior service and commitment to community. By 2004, Rick Busby was a household name and Busby's TOMA increased 3 to 1 over its closest competitor with a rank of #1 in the "Heat/Air Contractor" category. Today, Busby's dominates the market in sales and service.

Universal Plumbing In 2002, Universal Plumbing hired Hall Marketing to help increase market share. At the time Universal ranked #6 in Top-Of-Mind-Awareness (TOMA). Hall Marketing created a television campaign with the goal of increasing name-brand awareness. In addition, we separated Universal from its competitors by promoting two primary consumer benefits - Quick Response. Flat Rates. Within two years of maintaining a consistent advertising program, Universal Plumbing increased sales by 42% and they moved from #6 in TOMA to #1 in the "Plumber" category. Today, sales have increased 62% since our relationship began and Universal has grown from 4 trucks/crews to 7, and they dominate the market as Augusta's premier plumbing company.

Acura of Augusta Hall Marketing has been the agency of record for Acura of Augusta since 1994. We have created hundreds of radio and TV commercials promoting Acura of Augusta as "Your Luxury For Less Dealer". During our tenure, Acura of Augusta has led the Acura district in sales on numerous occasions and has enjoyed many record-breaking months. Today, Acura of Augusta, now positioned as A New Generation of Luxury Vehicles, continues to gain market share competing against several other luxury-brand dealers in the area. This year's results indicate a 51% increase in sales over 2007.

Kia Of Augusta Within the first eight months of rolling out the It's Gotta Be A Kia "Hip Hop" campaign, sales at Kia of Augusta increased 50%. Hall Marketing won the 2001 Addy Award for Best TV Commercial and a Special Addy Citation for Breakthrough Creative. Based on this success, we syndicated customized It's Gotta Be A Kia advertising packages to dealers in Atlanta, Macon, Columbia and New York City. We also created a spin-off campaign for Woodall Hyundai in Danville, Virginia - It's Gotta Be A Hyundai.

Bobby Jones Ford-Lincoln-Mercury With Hall Marketing as the agency of record since 1999, Bobby Jones Ford-Lincoln-Mercury has dominated the market in sales and service competing with six other Ford dealers in the area. According to the most recent Top-Of-Mind-Awareness survey Bobby Jones ranks #1 in the "Auto Dealer" category.

Weinberger's Furniture & Mattress Showcase Hall Marketing has served as agency of record for Weinberger's since 1996 promoting Fine Home Furnishings You Can Afford... Yes You Can! Today, the catch-phrase, Yes You Can, is instantly recognized throughout the CSRA (Central Savannah River Area). Weinberger's dominates the market in high-end furniture sales and home decorating services. According to the most recent Top-Of-Mind-Awareness survey, Weinberger's ranks #1 in the "Furniture" category. In 2007, Weinberger's expanded with the opening of a second store in Lake Oconee, Georgia and within a very short time, "Yes You Can!" has become a very familiar catch-phrase in that market as well.

Augusta Neighborhood Improvement Corporation (ANIC) In April of 2001, Hall Marketing launched a multimedia advertising campaign for ANIC, a new nonprofit organization formed to revitalize the Laney-Walker area in downtown Augusta. Our objective was to promote home ownership in the Laney Walker neighborhood and promote home sales. By April of 2002, one year after the initial advertising campaign, Building Healthy Neighborhoods For All Augustans, more than 20 new homes had been built with others under construction or renovation. Thirteen homes had been sold and sales were pending.

Political Our political candidates win elections. Hall Marketing has produced successful multimedia campaigns for a variety of political candidates including Senator Ed Tarver, Congressman Charlie Norwood, Commissioner Don Grantham, Speaker Pro-Tem Jack Connell, Senator Charles Walker, Marshal Steve Smith and Sheriff Ronnie Strength.

Martina's Flowers & Gifts Hall Marketing has served as agency of record for Martina's Flowers & Gifts since 2002. According to the most recent TOMA survey, Martina's Flowers & Gifts is ranked #1 in the "Florist" category... 6 to 1 over its closest competitor. For the past several years, Martina's has consistently won FIRST PLACE for the florist category in the "Best Of..." competitions held annually by each The Augusta Magazine and Metro Spirit newspaper. In 2006, Hall Marketing received a Bronze ADDY Award for Outdoor Electronic Billboard.

Pickles & Ice Cream Hall Marketing helped Pickles & Ice Cream grow from one local store to a national chain of stores which, today, includes locations in Greenville, Birmingham, Nashville, Oklahoma City, Dallas, Fort Worth, Houston, McAllen and Plano, Texas. Hall Marketing received an Addy Award for Best Regional-National Multi-Media Campaign in 2001 and in 2002, Hall won a Silver Addy for Best Business to Consumer Regional-National.